Record-setting GAgives on GivingTuesday
ATLANTA – With over $29.3 million in donations, amassed from more than 190,000 gifts, #GAgenerosity set another giving record for this year’s GAgives on GivingTuesday campaign – an 8 percent increase over last year’s record-breaking total!
Of that total, more than 14,600 gifts were made through the official GAgives.org platform, contributing $2.79 million to 1,100-plus organizations. Thanks to the continued generosity of Georgia’s donors, as well as donor-incentivising prize sponsors like Arby's and WestRock, the GAgives movement has raised more than $122.8 million for nonprofits throughout the state since its launch in 2012.
As nonprofits worked to reach new donors while contending with the effects of increased demand, rising costs, and resource shortages, ongoing GAgives host Georgia Center for Nonprofits (GCN) once again organized this celebration of giving, bringing together nonprofits, philanthropic and for-profit partners, and individual Georgians for a 30 Days of #GAgenerosity campaign, culminating on GivingTuesday, Nov. 29. With almost 100 Georgia nonprofits taking part for the first time and a record-setting fundraising total, GAgives on GivingTuesday 2022 was another resounding success!
Thanks to generous donors such as West Rock, Arby’s Foundation, Carrs Riggs & Ingram, Mauldin Jenkins, and The Grant Partners, organizations had the chance to earn even more through Leaderboards, where additional funds were given to organizations with the most donors, as well as Power Hours, Golden Tickets, and Early Giving contests.
Leaderboard and Power Hour prizes were all determined by the unique number of donors, so that every donation – whether $5 or thousands – would help that donor’s nonprofit-of-choice earn even more funds. This year also saw a rise in overall Leaderboard numbers: The top six performers in last year’s WestRock Leaderboard, which tallies overall totals for GivingTuesday, counted 3,952 individual donations; this year the Leaderboard top six totalled 4,502 donors, with the no. 1 organization, FurKids, netting a total of 1,014 donations! As for Power Hours, the top WestRock Power Hour for 2021 inspired $100,300 in donations; the top Power Hour this year raised $142,902 for Charis Circle. And while the minimum online donation through GAgives.org is $5, the average gift made through GAgives.org this year was $127.